Case Studies

The CTFHOKO mall is a new flagship cross-border shopping mall under the Chow Tai Fook group. Before it was due to open in December 2015, Cloud & Apps helped it implement an app and iBeacon-based solution that allows customers to place orders for in-store pickup, conduct indoor navigation, and receive personalized promotions when they’re at specific locations within the mall.

The K11 mall is one of the top destinations in the center of Shanghai that combines exhibits by top artists, fine dining and a great shopping experience. With the app and iBeacon-based solution deployed by Cloud & App, customers are able to receive personalized promotions near specific locations, and mall managers are able to keep track of the how well shopper guidance personnel are able to direct customers to stores.

Laiyifen is a top snack foods brand in eastern China. Working with Cloud & Apps, it deployed iBeacons across more than 100 stores in Shanghai and integrated our platform into their app. Now when customers visit any of its stores, they are able to receive personalized promotions on their phones, and Laiyifen is able to obtain powerful analytics that helps it better understand customer behavior, demographics and preferences.

GrosFairy is a trendy cupcakes brand with premium quality product and a chain of fast-expanding stores. Using the Wechat and iBeacon-based solution provided by Cloud & Apps, customers who shake their phones and follow GrosFairy’sofficial Wechat account obtain a chance to win free cupcakes. As result, GrosFairy had rapidly expanded its social media presence.

The Mall Smart Association is a group of innovative vendors of retail equipment based in eastern China. With the Wechat and iBeacon-based solution deployed by Cloud & Apps, attendees to their industry conference were able to easily check-in by shaking their phones, shake to participate in prize drawings, and redeem their prizes by scanning the coupon QR code they received on their phones at a POS station.

The K11 mall is one of the top destinations in the center of Shanghai that combines exhibits by top artists, fine dining and a great shopping experience. Using the app and iBeacon solution deployed by Cloud & Apps, visitors to its art gallery are able to automatically receive information on an artwork when they go near them, and initiate interactions with various displays by shaking their phones.